Kickstarter Marketing Calendar — Aug 21 – Oct 21, 2026
Pre-Launch: Aug 21 – Sep 20, 2026 | Live Campaign: Sep 21 – Oct 21, 2026 | Assets: 14 promo videos + 1 poster | Kickstarter campaign page ↗
Goals & Estimated Ad Spend
1,000
Kickstarter followers ("Notify Me") by launch day, Sep 21
1,000+
Views on paid Instagram ad — achievable early in any single flight below
~$628
Total estimated ad spend across all 3 flights (44 paid days)
| Ad Flight | Dates | Objective | Daily Cost | Days | Subtotal |
|---|---|---|---|---|---|
| 1 — Pre-Launch Awareness | Aug 22 – Sep 20 | Traffic to Kickstarter pre-launch page ("Notify Me" clicks) | $10/day | 30 | $300 |
| 2 — Launch Momentum | Sep 21 – Sep 27 | Video views + conversions in the algorithm-critical first week | $18–$25/day | 7 | $148 |
| 3 — Final Push | Oct 15 – Oct 21 | Urgency-driven conversions in the final week (ramping up) | $20–$35/day | 7 | $180 |
| Total | 44 days | ≈ $628 | |||
Notes on cost: Instagram video-view ads for a niche gaming audience typically run about $0.01–$0.03 per view, so 1,000+ views is realistically reachable within any flight above for well under $30. Reaching 1,000 Kickstarter followers is a bigger funnel goal — it depends on landing-page conversion rate and creative quality, so treat the daily figures as a planning starting point, not a guarantee. You can scale any day's budget up or down once you see real cost-per-click and cost-per-view data in Meta Ads Manager.
Legend
Critical posting day (highest-priority push)
Regular free/organic posting day
YT YouTube IG Instagram LI LinkedIn
Orange text = paid Instagram ad cost that day